Digital media strategist
Background in creative communications, web and social analytics, marketing UX, brand dev, content strategy and platform integration.
Digital Media Strategist
2007-2008 & April 2011-April 2013
Co-lead digital team; plan, design and execute all digital elements of integrated consumer engagement campaigns; develop agency standards for digital content integration, develop KPIs and manage paid and earned online advertising initiatives; manage partner relationships for social app and web development. Current and previous clients include: Kettle Brand, Widmer & Redhook Brewery, Columbus Foods, Pacific Natural Foods, Yogi Tea, Dagoba Organic Chocolate and Thomas Kemper Soda.
Awards: 2011 Spotlight Awards for Social and Digital Communications (Bon Ami) and Creative Tactic (WVVA)
Digital Media Strategist,
Northwest Natural Products
September 2010-April 2011
Plan, create and implement all digital marketing and online communication efforts; coordinate and help design corporate website, including SEO; lead emailing marketing, PPC, social and digital ads for 20+ products and 3 separate product lines; create corporate philanthropic, social good strategy; create and integrate traditional PR strategy into digital promotions.
Summa Real Estate
Create and disseminate marketing collateral, including brochures, press releases and advisories; execute all outreach to local and national journalists and bloggers; draft web copy and layout for sister site, Summa 139; oversee social media efforts.
October 2009-August 2010
Research, write and edit content for four evening newscasts; pull and transcribe video to accompany stories; create broadcast graphics; trained to produce newscasts.
San Diego State University 2008-2010
M.A. Communication: Journalism and Media Studies
Fulbright candidate, Netherlands: Mediated Communication Research
Lecturer for undergraduate communications program:
· Media Technology and the Global Environment
· Research Methods in Mediated Communication
· Media Writing and Reporting
· Introduction to Contemporary Media
University of Puget Sound 2003-2007
B.A. English: Creative Writing
· Minor in Gender Studies
· Alpha Phi Fraternity
Dreamweaver (HTML, CSS); Final Cut Pro and Photo Shop, Audacity, Sound Slides, Google AdWords, Ad Center and Analytics, Facebook Insights, iFrames and display