Digital media strategist
Background in creative communications, web and social analytics, marketing UX, brand dev, content strategy and platform integration.
OHSU, Oregon Health & Science University
Social Media Manager
Set strategy for and allign 80+ branded social channels for the institution, including OHSU (core), Doernbecher Children’s Hospital and the Knight Cancer Institute. Develop integration and engagement strategy, social measurement standards and internal training processes.
Digital Media Strategist
2007-2008 & April 2011-April 2013
Co-lead digital team; plan, design and execute all digital elements of integrated consumer engagement campaigns; develop agency standards for digital content integration, develop KPIs and manage paid and earned online advertising initiatives; manage partner relationships for social app and web development. Current and previous clients include: Kettle Brand, Widmer & Redhook Brewery, Columbus Foods, Pacific Natural Foods, Yogi Tea, Dagoba Organic Chocolate and Thomas Kemper Soda.
Awards: 2011 Spotlight Awards for Social and Digital Communications (Bon Ami) and Creative Tactic (WVVA)
Digital Media Strategist,
Northwest Natural Products
September 2010-April 2011
Plan, create and implement all digital marketing and online communication efforts; coordinate and help design corporate website, including SEO; lead emailing marketing, PPC, social and digital ads for 20+ products and 3 separate product lines; create corporate philanthropic, social good strategy; create and integrate traditional PR strategy into digital promotions.
Summa Real Estate
Create and disseminate marketing collateral, including brochures, press releases and advisories; execute all outreach to local and national journalists and bloggers; draft web copy and layout for sister site, Summa 139; oversee social media efforts.
October 2009-August 2010
Research, write and edit content for four evening newscasts; pull and transcribe video to accompany stories; create broadcast graphics; trained to produce newscasts.
San Diego State University 2008-2010
M.A. Communication: Journalism and Media Studies
Fulbright candidate, Netherlands: Mediated Communication Research
Lecturer for undergraduate communications program:
· Media Technology and the Global Environment
· Research Methods in Mediated Communication
· Media Writing and Reporting
· Introduction to Contemporary Media
University of Puget Sound 2003-2007
B.A. English: Creative Writing
· Minor in Gender Studies
· Alpha Phi Fraternity
Dreamweaver (HTML, CSS); Final Cut Pro and Photo Shop, Audacity, Sound Slides, Google AdWords, Ad Center and Analytics, Facebook Insights, iFrames and display