Digital media strategist

Background in creative communications, web and social analytics, marketing UX, brand dev, content strategy and platform integration.

Digital Media Strategist

Maxwell                                                              

2007-2008 & April 2011-April 2013

Co-lead digital team; plan, design and execute all digital elements of integrated consumer engagement campaigns; develop agency standards for digital content integration, develop KPIs and manage paid and earned online advertising initiatives; manage partner relationships for social app and web development. Current and previous clients include: Kettle Brand, Widmer & Redhook Brewery, Columbus Foods, Pacific Natural Foods, Yogi Tea, Dagoba Organic Chocolate and Thomas Kemper Soda.

Awards: 2011 Spotlight Awards for Social and Digital Communications (Bon Ami) and Creative Tactic (WVVA)

Digital Media Strategist,

Northwest Natural Products                                        

September 2010-April 2011

Plan, create and implement all digital marketing and online communication efforts; coordinate and help design corporate website, including SEO; lead emailing marketing, PPC, social and digital ads for 20+ products and 3 separate product lines; create corporate philanthropic, social good strategy; create and integrate traditional PR strategy into digital promotions.

PR Consultant

Summa Real Estate                                                                 

July 2010-Present

Create and disseminate marketing collateral, including brochures, press releases and advisories; execute all outreach to local and national journalists and bloggers; draft web copy and layout for sister site, Summa 139; oversee social media efforts.

News writer

NBC Universal                                                            

October 2009-August 2010

Research, write and edit content for four evening newscasts; pull and transcribe video to accompany stories; create broadcast graphics; trained to produce newscasts.

San Diego State University                                                                                                               2008-2010

M.A. Communication: Journalism and Media Studies

Fulbright candidate, Netherlands: Mediated Communication Research

Lecturer for undergraduate communications program:

·       Media Technology and the Global Environment

·       Research Methods in Mediated Communication

·       Media Writing and Reporting

·       Introduction to Contemporary Media

University of Puget Sound                                                                                                                       2003-2007

B.A. English: Creative Writing

·       Minor in Gender Studies

·       Alpha Phi Fraternity

Dreamweaver (HTML, CSS); Final Cut Pro and Photo Shop, Audacity, Sound Slides, Google AdWords, Ad Center and Analytics, Facebook Insights, iFrames and display