The moment to bridge the chasms that divide us has come.
The time to build is upon us."
"The world tends to trap you in the role you play and it is always extremely hard to maintain a watchful, mocking distance between oneself as one appears to be and oneself as one actually is."
- James Baldwin, ”The Black Boy Looks at the White Boy” in Esquire (May 1961)
- Mr. Jobs
"Science is often the driving force behind the art of brand storytelling. The creation of impactful brand messages begins with the use of analytics to identify core audiences and discern their cross-channel behaviors.
Customer and user behavior shape the story by informing creatives’ quest to produce meaningful content and by helping them perfect the story across all channels.
The bottom line is that cross-channel brand stories require both art (creative development) and science (cross-channel analytics) to be successful. The art is driven by the idea, while the science inspires the art by aligning messages with target audiences and prevailing behaviors in the omni-channel marketplace.
The longer I live, the more I realize the impact of attitude on life.
Attitude, to me, is more important than facts. It is more important the past, than education, than money, than circumstances, than failures, than successes, than what other people think or say or do. It is more important than appearance, giftedness or skill. It will make or break a company…a church…a home. The remarkable thing is we have a choice every day regarding the attitude we will embrace for that day.
We cannot change our past…we cannot change the fact that people will act in a certain way. We cannot change the inevitable. The only thing we can do is play the one string we have, and that is our attitude…
I am convinced that life is 10% what happens to me and 90% how I react to it. And so it is with you…we are in charge of our Attitudes."
— Charles Swindoll
“You’re not going to learn faster (or deeper) than everyone else if you seek inspiration from the same sources as everyone else.
Educators know that we learn the most when we encounter people, experiences, and ideas that are the least like us. And yet, we spend most of our time with people and in places that are the most like us — our old colleagues, our familiar offices, our reassuring neighborhoods. If you want to learn faster, look and live more broadly.”
- More from the Harvard Business Review
- Charles Bukowski
— Colin O’Neill of iSite Design, Delight Conference, 2013
"The more than 480 platforms currently available on the market all tend to be affected by similar issues: the obsession with shallow volume-led metrics, the inability to measure exposure, the lack of context to the social data, no understanding of the audience and poor data manipulation and visualization interfaces…
But the analytics approach has also lead to another big misconception. Social data is not quantitative data, rather qualitative data on a quantitative scale. This might sound like a very byzantine distinction to some but over the past ten years this approach has had huge implications on the way social data has been modelled, analysed, sold, delivered and used by organisations worldwide.”
Read this: the future of social media research
“The first step toward success is taken when you refuse to be a captive of the environment in which you first find yourself.”
- Mark Caine